Wednesday, January 14, 2015

South Bay History | The Daily Breeze's Sam Gnerre looks at the way we were in the South Bay | Page 3

South Bay History | The Daily Breeze's Sam Gnerre looks at the way we were in the South Bay | Page 3: "But the true corporate villain of this piece didn’t emerge until 1986, when book publisher Harcourt Brace Jovanovich (HBJ) entered the Marineland story. HBJ owned the Sea World theme parks, including the one in San Diego, and had attempted earlier to purchase Marineland’s killer whales Orky and Corky without success.

On Tuesday, Dec. 30, 1986, HBJ purchased Marineland from Warwick for $23.4 million. After the acquisition, it announced that Marineland would continue to be run as normal, with the purchase having little impact on its day-to-day operations.

In reality, the company had made up its mind on a course of action early on, after determining that revamping the park would cost millions more than it was willing to spend."



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