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Wow! What an attack on Ansel Adams, he was that master of proper exposure at the film negative level. His concept was to expose for the shadows, because probably one of the few artists and technical masters of the photographic trade understood that if there was simply 'not enough light' to make the changes in the silver based photographic film, there would never be a way to 'recapture it' while excessive exposure from the highlights (bright areas) could be controlled by under-developing the film (with chemicals) in the dakroom.
The author of the blogged section went overboard when he invoked the name of Ansel Adams, and comparing what he does with a iPhone to the involvement that Ansel Adams had with every single aspect of the photograph vis manipulation of processing film and in producing the finished print.
Burning and dodging is a totally different technique where one selectively blocks light from reaching the photo sensitive paper, during the enlarging process. Burning in would mean selectively focusing more light in an area also with during enlarging.
Ansel Adams owned all the processed from negative to print, there were no presets and screen tapping to automatically get "the presets to work at the midpoint" of image luminosity. When you think of all the techniques and manipulations used by Ansel Adams and compare it to using an iPhone to snap a pic, you have certainly invoked an improper comparison.
Ansel Adams, the photographer know to wait hours for the right light to expose one piece of film, who was also known to return another day, if the light was just not right. How can this level of mastery and craftsmanship be compared to someone snapping a pretty scene with an iPhone, no this is definitely an oxymoronic comparison.
So what does this tell you about the author.