How to Offer Branded Credit Cards | eHow.com: "Co-branded credit cards are provided by credit card processors and banks that issue credit. The relationship involves the company issuing the card, the card processor, the bank issuing the credit, and the consumer. The co-branded card includes your business' logo and brand as the predominant mark. According to MasterCard, many companies choose to co-brand credit cards to increase marketing potential, add value to customer relationships, and increase customer spending levels. Many credit issuers work with co-branded products providing your customers a range of credit options."
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